Creating a business where natural foods are sustainably grown, baked and blended.

Taking care to protect the natural environment as well as the people who work on it.

At Jordans Dorset Ryvita, we have a strong heritage of making whole grain foods and working with farmers to protect the countryside. Ever since our brands first came together, we have continued to act on these values.

We believe that natural foods that have been lightly processed are generally better for you –they tend to be higher in fibre, vitamins and minerals, and they taste great too!

Our Brands have a long-standing commitment to health and sustainability, and we have so much to be proud of, but we know that there is still more we need to do, to improve our social and environmental impacts.

To focus our efforts, we have developed an overall health and sustainability strategy called ‘Good Food’. The Good Food commitment outlines our key areas of focus up to 2021. This commitment to health and sustainability affects every part of our business, from field to table, including nutrition and health, our cereal supply chain, manufacturing and operations, and even our international supply chains.


  • Nutrition & Health

    Nutrition & Health

    Nutrition & Health

    We bake and blend naturally wholesome ingredients with a light touch to help people enjoy healthier lifestyles and we’re always looking to improve the health and nutrition of our products.

    Our granolas, mueslis and porridge are all made from 100% natural ingredients and all of our products are a source of fibre, with many high in fibre from the oats, rye and other cereals that we use.

    We’ve reduced the sugar content in our cereals and removed all added salt from Jordans Cereals recipes. We’re also actively launching new product ranges, helping to make healthy eating easier for everyone – including Jordans Low Sugar Granola in 2017, Ryvita Protein Crispbread in 2018 and Dorset Gluten Free Muesli in 2019.

  • Cereal Supply Chain

    Cereal Supply Chain

    Cereal Supply Chain

    At Jordans Dorset Ryvita, we have a strong heritage of supporting cereal farmers to improve the environmental quality and commercial sustainability of the farms that supply our grains.

    For over 35 years, Jordans Cereals has helped to protect wildlife, and in 2016 we launched the Jordans Farm Partnership to build on this heritage. The Jordans Farm Partnership is a unique collaboration between Jordans, our oat farmers, The Wildlife Trusts and LEAF. Along with other measures, each of the farms give an average of 17% of their land to wildlife, resulting in the equivalent of 4,200 football pitches now dedicated to wildlife on Jordans farms.

    We also want to help support British farmers of the future. So in 2019, we launched the Jordans Sustainable Agriculture Bursary in collaboration with The Prince’s Countryside Fund, the University of Reading and the Royal Agricultural University. The bursary provides funding to agricultural students to encourage more people to pursue careers in sustainable farming.

  • Manufacturing & Operations

    Manufacturing & Operations

    Manufacturing & Operations

    We've committed to significantly reducing our impact on our local operating environments as part of a journey towards substantially reducing our operational environmental footprint.

    Our sites have been accredited Zero to Landfill accredited since 2012, and we are continuing to cut our CO2 emissions, our water use and road miles.  We are proud to have committed to the UK Plastics Pact – a world first that means we’re working on hitting ambitious targets for plastic reduction, recyclability and recycled content by 2025. As part of this, we’ve already switched our Ryvita Thins trays into recyclable plastic and our Dorset cereals packaging is fully recyclable, including the cereal box liner. We also make sure that the cardboard we use is either FSC certified, PEFC certified or recycled board.




  • International Supply Chains

    International Supply Chains

    International Supply Chains

    With our biscuits and cereals going all over the world, we’re conscious that we need to address the wider range of socioeconomic & environmental impacts that our business has around the world. That’s why we tailor projects around the world to best help the communities & habitats that we are working with. For example: in 2019, we worked with Brazil Nut Harvesters in Bolivia to ensure that their communities where resilient and able to help protect the rainforest were Brazil nuts grow wild. Meanwhile, in California, we partner with Project Apis in their ‘Seeds for Bees’ project to ensure pollinator mixes are planted amongst the almond groves there to support biodiversity & soil health.

    Alongside these projects, all of our products are GM free and we make sure to only use 100% RSPO- Certified Sustainable Palm oil where necessary in our products.

“By working collaboratively with British farmers over many years, we have helped to significantly increase wildlife biodiversity on their land”

We're proud to have won major awards for our commitment to supporting the British countryside and cutting our water use, and have been acknowledged in many others, including being shortlisted for the Guardian Sustainable Business Award for Biodiversity.

View our Supplier Code of Conduct here

View our supplier set up process here

Our response to the Small Business Commissioner Report - March 2019

Contractor privacy statement

Gender Pay Gap Report 2023

Environment Policy

Nutrition and Health Policy

Responsible Sourcing Policy


“We commit to embedding the principles of sound ethical and environmental management practice into our supply chains”