Senior Brand Manager – Dorset Cereals

We have an unmissable opportunity for you to join our team as a Senior Brand Manager Dorset Cereals

What’s it all about?

As the Senior Brand Manager, you will be responsible for managing our brand portfolio, delivering real innovation from ideation to execution to drive step changing penetration growth.

You will be the key point of contact for our internal teams, external agencies, and partners to ensure that our cereals are top of mind for consumers. This will involve a broad scope of responsibility from leading innovation projects to supporting comms plans, as well as playing a key role in building and delivering brand plans to retailers

Key Accountabilities

  • Leading the development, execution and evaluation of brand strategies and annual plans that drive growth, market share, and profitability
  • Analyzing market trends, consumer insights to identify new growth opportunities
  • Managing the existing product portfolio (EPD, sku rationalization), leading on product innovation and packaging design
  • Collaborating with cross-functional teams including R&D, supply chain, sales, and category to develop and launch new products
  • Developing, executing and evaluating innovative marketing campaigns that create a deeper emotional connection with our consumers and drive brand awareness
  • Collaborating with creative agencies, the sales and shopper team to develop, present and execute launch plans that drive distribution and sales
  • Managing the brand budget, including forecasting, tracking, and reporting on key performance indicators

What does "great" look like?

Great Judgement
  • Consults with others on problems and activities; collects information from a wide range of sources to make an informed recommendation
  • Bases decisions on a systematic review of relevant facts and information providing a clear rationale
  • Produces a wide range of ideas and suggestions when presented with a problem or challenge; comes up with creative, new ways of doing things
People Focused
  • Effective and confident communicator
  • Able to work effectively in small and large teams
  • Fosters collaborative, cohesive working relationships
  • Effectively engages others; gets people excited about his/her message; flexes his/her style to fit the audience Affinity and passion for “consumer 1st” food and drink, along with lifestyle trends and design
  • Entrepreneurial spirit
Action Orientated
  • Pro-active can do approach
  • Resiliently pursues challenging goals and objectives; will put in time and effort to accomplish objectives
  • Keen to make a difference with customers and consumers
  • Ability to develop partnerships with other brands in order to build brand credentials and develop mutually beneficial opportunities to engage with consumers
  • Attention to detail
  • Excellent presentation skills

Experience and Skills

  • Min. 5 years experience launching NPD / EPD from end to end including project management and stage and gate experience
  • Min. 5 years experience in brand plans development including NPD launch plans implementation and evaluation
  • Commercial acumen – understands P&L and seek solutions to drive profit
  • Min. 5 year / cycle experience managing Marketing Budget
  • Analytical skills using systems such as Nielsen Answers to understand insights and apply action plans

At Jordans Dorset Ryvita, our brands have great credentials in environmental sustainability and working with farmers to protect the countryside. Our brands are naturally delicious and sold internationally worldwide.  We’re also a friendly bunch who support each other to do the very best we can and make JDR a great place to work.

Jordans Dorset Ryvita is part of Associated British Foods (ABF), a diversified international food, ingredients and retail group, employing 128,000 employees worldwide.

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Closing date for applications: 17 March 2023
Position: Full Time
Location: Biggleswade - Head Office/Hybrid

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